Who would ever thought readers digest will be at at the brink of going into administration but then again this is 2010 anything is possible. In the age where virtually no business is safe readers digest has been in trouble we have all sat at the dentist`s office waiting for the dreaded appointment and reading the stories in this magazine but in this day and age where celebrity gossip is in high demand it has just become a little irrelevant. But fingers crossed they will fight back and keep producing some god quality work although their stories might not have the scandalous intrigue the celebrity magazines have they definitely make up for it in well written grammatically correct language which would be healthy reading for a number of today’s` youth.
The question I can help but ask is there room for a magazine like readers digest in the market or are they a relic from the past and should they change or should they just do what they were good at doing better. I think the answer is somewhere in the middle .They should adjust their material to adapt to today’s market but they should concentrate on quality and sell themselves not as another celebrity magazine but a well written magazine for the more descending.
Readers Digest
Cheaper calls are coming
Mobile phone operators have over the last couple of years been under pressure to change the way the operate and the regulators seem to be getting tougher and tougher on them. The time it takes to move provider is going to be reduced to one working day and the rates mobile operator charge each other will go down making calls cheaper for everyone. This is in the wake of European roaming charges being slashed not so long ago.
I hope energy companies are next as they have seen bumper profits at the back of low energy prices in the wholesale market and very high consumer bills it doesn’t take a genius to figure out they are going to be recording some bumper profits but that is going to be short lived.
As you would expect the big mobile firms that were benefiting from the status quo were out in full force complaining about it. Seriously are these companies on the same planet as the rest of us.
